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	<title>Comments on: Is There Any Intelligent Content on this Planet?</title>
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	<link>http://www.thebiggertruth.com/2009/12/is-there-any-intelligent-content-on-this-planet/</link>
	<description>Welcome to the bigger truth! I&#039;ll try to add some context around &#34;how&#34; or &#34;why&#34; things might mean more than meets the eye.</description>
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		<title>By: Darren McBride</title>
		<link>http://www.thebiggertruth.com/2009/12/is-there-any-intelligent-content-on-this-planet/comment-page-1/#comment-721</link>
		<dc:creator>Darren McBride</dc:creator>
		<pubDate>Mon, 28 Dec 2009 04:29:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.thebiggertruth.com/?p=497#comment-721</guid>
		<description>Ironically, as a Backup company CEO (Highly Reliable Systems) in search of answers to increasing our market awareness on the web, I was driven to your blog in search of content and understanding. 2 years ago I pulled the plug on an SEO and google ad words campaign after I couldn&#039;t measure results (I paid for too many of those mouth breather clicks you mention).   I just read the book &quot;Satisfied Customers tell three friends, Angry customers tell 3000&quot; on my new Xmas Kindle which got me thinking about the web and blogging again.  I have found that many of today&#039;s business books have about one chapter&#039;s worth of useful content, then a bunch of filler (not unlike regurgitated web content).  Unfortunately this book was not different, but it did at least get me thinking.  I have previously resisted the urge to blog, although I must say the temptation to build a bully pulpit has at times been compelling. In the end, wasting my time as another one of 100&#039;s of thousands of unread blogs rehashing the same material just doesn&#039;t appeal (Even though I suspect I  have more legitimate posts in me than most bloggers). It seems everywhere I see advice that insists that a company CEO (or someone in the firm)should blog and be actively involved in social media. At least my reading taught me about a few tools I was unaware for measuring blog rattings &amp; traffic counts (technorati lead me indirectly here). It seems everyone wants to be famous or have thousands buy their products. Your post convinced me to spend my time out selling and maybe hire a marketing expert to promote our tapesucks.com website.  The challenge is in finding a marketing guru without a license to steal. Say what you will about conventional media...at least google can measure and charge based on actual impressions.  Wouldn&#039;t it be nice to be charged for marketing/advertising based on actual sales results??</description>
		<content:encoded><![CDATA[<p>Ironically, as a Backup company CEO (Highly Reliable Systems) in search of answers to increasing our market awareness on the web, I was driven to your blog in search of content and understanding. 2 years ago I pulled the plug on an SEO and google ad words campaign after I couldn&#8217;t measure results (I paid for too many of those mouth breather clicks you mention).   I just read the book &#8220;Satisfied Customers tell three friends, Angry customers tell 3000&#8243; on my new Xmas Kindle which got me thinking about the web and blogging again.  I have found that many of today&#8217;s business books have about one chapter&#8217;s worth of useful content, then a bunch of filler (not unlike regurgitated web content).  Unfortunately this book was not different, but it did at least get me thinking.  I have previously resisted the urge to blog, although I must say the temptation to build a bully pulpit has at times been compelling. In the end, wasting my time as another one of 100&#8242;s of thousands of unread blogs rehashing the same material just doesn&#8217;t appeal (Even though I suspect I  have more legitimate posts in me than most bloggers). It seems everywhere I see advice that insists that a company CEO (or someone in the firm)should blog and be actively involved in social media. At least my reading taught me about a few tools I was unaware for measuring blog rattings &amp; traffic counts (technorati lead me indirectly here). It seems everyone wants to be famous or have thousands buy their products. Your post convinced me to spend my time out selling and maybe hire a marketing expert to promote our tapesucks.com website.  The challenge is in finding a marketing guru without a license to steal. Say what you will about conventional media&#8230;at least google can measure and charge based on actual impressions.  Wouldn&#8217;t it be nice to be charged for marketing/advertising based on actual sales results??</p>
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		<title>By: Martin S</title>
		<link>http://www.thebiggertruth.com/2009/12/is-there-any-intelligent-content-on-this-planet/comment-page-1/#comment-698</link>
		<dc:creator>Martin S</dc:creator>
		<pubDate>Tue, 22 Dec 2009 14:37:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.thebiggertruth.com/?p=497#comment-698</guid>
		<description>Well analyzed and really informative post imho - really appreciate it that you shared the post with us in a free manner btw. 

My guessing is, there are many and different forces that are the cause and foundation for crap (factories). E.g. the realtime web (aka Twitter) together with its quick-and-easy distribution methods, makes it hard for traditional publication methods to catch up in novelty, speed. 
Imho, novelty rules today; people in their procastination strive for content that is new. Traditional criterias by which journalistic content gets rated, has no real value anymore. It is not the foundation to decide &quot;who gets my money&quot;.

If this is true, we have a real problem. 
1) real-time systems will win in the end 
2) The amount of &quot;new&quot; content / information is really quite limited compared with remixed (almost crap) content. Even harder, you have to have a lot of background and specific domain-knowledge to actually contribute new information.</description>
		<content:encoded><![CDATA[<p>Well analyzed and really informative post imho &#8211; really appreciate it that you shared the post with us in a free manner btw. </p>
<p>My guessing is, there are many and different forces that are the cause and foundation for crap (factories). E.g. the realtime web (aka Twitter) together with its quick-and-easy distribution methods, makes it hard for traditional publication methods to catch up in novelty, speed.<br />
Imho, novelty rules today; people in their procastination strive for content that is new. Traditional criterias by which journalistic content gets rated, has no real value anymore. It is not the foundation to decide &#8220;who gets my money&#8221;.</p>
<p>If this is true, we have a real problem.<br />
1) real-time systems will win in the end<br />
2) The amount of &#8220;new&#8221; content / information is really quite limited compared with remixed (almost crap) content. Even harder, you have to have a lot of background and specific domain-knowledge to actually contribute new information.</p>
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		<title>By: Daily Digest for December 22nd&#160;&#124;&#160;My Blog</title>
		<link>http://www.thebiggertruth.com/2009/12/is-there-any-intelligent-content-on-this-planet/comment-page-1/#comment-697</link>
		<dc:creator>Daily Digest for December 22nd&#160;&#124;&#160;My Blog</dc:creator>
		<pubDate>Tue, 22 Dec 2009 14:10:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.thebiggertruth.com/?p=497#comment-697</guid>
		<description>[...] Shared Is There Any Intelligent Content on this Planet?. [...]</description>
		<content:encoded><![CDATA[<p>[...] Shared Is There Any Intelligent Content on this Planet?. [...]</p>
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		<title>By: Gary Davis</title>
		<link>http://www.thebiggertruth.com/2009/12/is-there-any-intelligent-content-on-this-planet/comment-page-1/#comment-694</link>
		<dc:creator>Gary Davis</dc:creator>
		<pubDate>Tue, 22 Dec 2009 03:35:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.thebiggertruth.com/?p=497#comment-694</guid>
		<description>Steve, your comments are right on the money and I share your observations. To use an oxymoron: there is a growing diminution of relevant and valuable IT news &amp; analysis due to mindless rehash of news by equally endowed imposters. So, to your questions (which I assume were rhetorical in nature - but in this climate perhaps not so obviously rhetorical to all readers of your blog) I respond as follows: 
&quot;Should we consider a mass market advertising based approach?&quot; 
NO Once you give yourself over to an advertising model you have basically put yourself in a position of chasing numbers versus adding value. I am certain your clients will tell you they do not want that. 

&quot;Would that naturally force us to become a crap factory?&quot; 
YES for the reasons I just mentioned in the previous answer. 

&quot;Should we go the other way and open up all our analysis and data to the individual for a fee?&quot;

NO because that would negate your need for self promotion which is particularly neccessary in the cacophony of today&#039;s web. This isn&#039;t a chicken and egg riddle. Freely accesible content must be self serving and promotional.  
Would anyone pay? YES There are still discerning clients out there that do not want to wade though the crap and do want insightful, knowing, comment &amp; analysis. They know the difference as much as you would know the difference between the taste of Moet versus Ripple.
In summation: I do not begrudge the proliferation of CCFs, or even tech blogs by self styled &quot;experts&quot; (some of these sit in high positions at very recognizable publications, as you well know). Instead, I see this as an opportunity made possible by the contrast in content that is likely apparent to the client.  Our clients are receptive to our &quot;regurgitated&quot; news due to the nature and extent of daily searching we do and the intelligence behind our aggregation of the news. They are also receptive to the comments we make which, in each client&#039;s case, are tailored to their specific concerns. (For example: A buy-side analyst, advising portfolio managers, has a completely different set of concerns versus the factory manager that is trying to make difficult capex decisions). Our clients are discerningly interested in our data and, of course, are always interested in our ability to advise key trends and issues before it hits the news and generates the resulting echos that you address in your remarks above. In other words, we regard it as a failure if a story that we call attention to reveals something that we haven&#039;t already identified at least in a peripheral way as a trend or a likeley fall out. I think you share the same view that I have and I suspect your entire post is a bit tounge-in-cheek. You give it away when you wrote &quot;instead of dumbing down to meet the masses, shouldn’t we really focus on smarting up to meet the right audience?&quot; which was, most definitely, a rhetorical question. The answer, of course,is a respounding YES.  Cheers &amp; Happy Holidays</description>
		<content:encoded><![CDATA[<p>Steve, your comments are right on the money and I share your observations. To use an oxymoron: there is a growing diminution of relevant and valuable IT news &amp; analysis due to mindless rehash of news by equally endowed imposters. So, to your questions (which I assume were rhetorical in nature &#8211; but in this climate perhaps not so obviously rhetorical to all readers of your blog) I respond as follows:<br />
&#8220;Should we consider a mass market advertising based approach?&#8221;<br />
NO Once you give yourself over to an advertising model you have basically put yourself in a position of chasing numbers versus adding value. I am certain your clients will tell you they do not want that. </p>
<p>&#8220;Would that naturally force us to become a crap factory?&#8221;<br />
YES for the reasons I just mentioned in the previous answer. </p>
<p>&#8220;Should we go the other way and open up all our analysis and data to the individual for a fee?&#8221;</p>
<p>NO because that would negate your need for self promotion which is particularly neccessary in the cacophony of today&#8217;s web. This isn&#8217;t a chicken and egg riddle. Freely accesible content must be self serving and promotional.<br />
Would anyone pay? YES There are still discerning clients out there that do not want to wade though the crap and do want insightful, knowing, comment &amp; analysis. They know the difference as much as you would know the difference between the taste of Moet versus Ripple.<br />
In summation: I do not begrudge the proliferation of CCFs, or even tech blogs by self styled &#8220;experts&#8221; (some of these sit in high positions at very recognizable publications, as you well know). Instead, I see this as an opportunity made possible by the contrast in content that is likely apparent to the client.  Our clients are receptive to our &#8220;regurgitated&#8221; news due to the nature and extent of daily searching we do and the intelligence behind our aggregation of the news. They are also receptive to the comments we make which, in each client&#8217;s case, are tailored to their specific concerns. (For example: A buy-side analyst, advising portfolio managers, has a completely different set of concerns versus the factory manager that is trying to make difficult capex decisions). Our clients are discerningly interested in our data and, of course, are always interested in our ability to advise key trends and issues before it hits the news and generates the resulting echos that you address in your remarks above. In other words, we regard it as a failure if a story that we call attention to reveals something that we haven&#8217;t already identified at least in a peripheral way as a trend or a likeley fall out. I think you share the same view that I have and I suspect your entire post is a bit tounge-in-cheek. You give it away when you wrote &#8220;instead of dumbing down to meet the masses, shouldn’t we really focus on smarting up to meet the right audience?&#8221; which was, most definitely, a rhetorical question. The answer, of course,is a respounding YES.  Cheers &amp; Happy Holidays</p>
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		<title>By: Simon Gornick</title>
		<link>http://www.thebiggertruth.com/2009/12/is-there-any-intelligent-content-on-this-planet/comment-page-1/#comment-692</link>
		<dc:creator>Simon Gornick</dc:creator>
		<pubDate>Tue, 22 Dec 2009 01:10:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.thebiggertruth.com/?p=497#comment-692</guid>
		<description>Unravelling this problem is not going to be easy, as you suggest. It really comes down to monetizing quality, rather than quantity. And that is very, very hard to do, especially on the Internet, where the amount of competition for eyeballs + the sheer number of those eyeballs that are less discerning, is so great. The very openness of the web may be part of the problem. 

Paywalls are regarded as anathema by the web community - but in some respects that have definite advantages. Walling off content from the wider web creates a filter that leads the more discerning to content that&#039;s exclusive and higher quality, and keeps junk traffic to a minimum. How to market these closed content portals? Via the open web, of course.</description>
		<content:encoded><![CDATA[<p>Unravelling this problem is not going to be easy, as you suggest. It really comes down to monetizing quality, rather than quantity. And that is very, very hard to do, especially on the Internet, where the amount of competition for eyeballs + the sheer number of those eyeballs that are less discerning, is so great. The very openness of the web may be part of the problem. </p>
<p>Paywalls are regarded as anathema by the web community &#8211; but in some respects that have definite advantages. Walling off content from the wider web creates a filter that leads the more discerning to content that&#8217;s exclusive and higher quality, and keeps junk traffic to a minimum. How to market these closed content portals? Via the open web, of course.</p>
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